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Research papers

The Un-Futuristic Future of Vehicles in Latin America

Making the decision to conduct a syndicated study on one of the most popular generations in the history of marketing was no easy task. We didn?t know the impact this project would have, as it pertained a generation that was buzzing everywhere and...

Catalogue: Latin America 2024
Authors: Ana Paola Rodriguez Perez, Rafael Delgado Calleros
Companies: Nissan Motor Co., De La Riva Group
April 24, 2024
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Citation

Rodriguez Perez and Delgado Calleros (2024a, April 24). The Un-Futuristic Future of Vehicles in Latin America. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-un-futuristic-future-of-vehicles-in-latin-america


Research papers

Unlocking Consumer Minds

In the fast-moving consumer goods (FMCG) sector, the first 200 milliseconds of the initial encounter with a package make the difference. Consumers either like what they see and go for it, or they move on to alternative products. However, the reasons...

Catalogue: Latin America 2024
Authors: Luis Fernando Rico Navas, Cornelia Schonberger
Company: MindMetriks
April 24, 2024
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Citation

Rico Navas and Schonberger (2024a, April 24). Unlocking Consumer Minds. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/unlocking-consumer-minds


Research papers
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Citation

Mociulsky, M. (2021a, October 25). Trends that impact and transform the Latin consumer. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/trends-that-impact-and-transform-the-latin-consumer-11787


Research papers
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Citation

Godoy, V. (2021a, October 25). G.D.C (Gross Domestic Care). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/g-d-c-gross-domestic-care--11788


Research papers

Beyond lifestyles, trends and drinks (Spanish)

The market research industry has been developing many ways to understand consumers, to obtain data, to do research. Even though there exist incredible tools to develop what was mention, we know in many instances the information we obtain can be...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Authors: Andrea Ascarrunz, Maria Alejandra Velandia Sanchez
Company: Pernod Ricard
April 4, 2018
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Citation

Ascarrunz and Sanchez (2018a, April 04). Beyond lifestyles, trends and drinks (Spanish). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/beyond-lifestyles-trends-and-drinks-spanish-


Research papers

Mobile evolution VS. revolution (Spanish)

Mobile has been a methodology which has been present in the Market Research industry for few years already and even the knowledge about what it can do and its main benefits is wide spread its use is still rather niche. The applications of Mobile for...

Catalogue: Latin America 2017: #IN
Author: Anibal Cantarian
Company: Ipsos MRBI
June 15, 2017
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Citation

Cantarian, A. (2017a, June 15). Mobile evolution VS. revolution (Spanish). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/mobile-evolution-vs-revolution-spanish-


Research papers

The interaction between media, technology and youth (Spanish)

This paper reflects the new relationships the young people of Latin Americans from Argentina, Chile, Colombia, Ecuador, Mexico and Uruguay connected to Internet are establishing through this medium. The Internet has opened up a new world in...

Catalogue: Latin America 2005
Author: Nora D'Alessio
October 23, 2005
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Citation

D'Alessio, N. (2005a, October 23). The interaction between media, technology and youth (Spanish). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-interaction-between-media-technology-and-youth-spanish-


Research papers

"I like it"... Whatever that means (Spanish)

This paper discusses the discipline known as Sensory Evaluation and the importance it gives to language, be it to understand the consumer's spontaneous thinking or to explain perceivable product characteristics. The paper also addresses how these two...

Catalogue: Latin America 2004: Integrating Diversity Across the Continent
Author: Daniel L. Pedrero
October 24, 2004
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Citation

Pedrero, D. L. (2004a, October 24). "I like it"... Whatever that means (Spanish). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/-i-like-it-whatever-that-means-spanish-


Research papers

Latin American trends: Local societies, local consumption and global brands (Spanish)

The paper suggests the key is building a common internal vision within the company: understanding and processing the regional marketplaces through intense interaction between research and strategic planning at the company's top management levels.The...

Catalogue: Latin America 2004: Integrating Diversity Across the Continent
Authors: Esteban Socorro, Fernando Moiguer
Companies: The Coca-Cola Company , Compañia de Negocios Moiguer
October 24, 2004
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Citation

Socorro and Moiguer (2004a, October 24). Latin American trends: Local societies, local consumption and global brands (Spanish). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/latin-american-trends-local-societies-local-consumption-and-global-brands-spanish-